Marketing consulting, diagnosis and strategic planning for businesses that want to grow consistently and intelligently, backed by 20 years of experience in the field.
I'm Giovana Paola Baptista, an advertising professional, strategic marketing consultant and founder of BAP Comunicação. With a degree in Social Communication specializing in Advertising, I built my career across two complementary worlds: 10 years coordinating and managing marketing departments inside companies, and 10 years leading my own consultancy.
That dual perspective, having lived corporate day-to-day and now serving the market as an independent consultant, is what grounds every project I take on. It isn't theory. It's a method built on continuous learning and two decades of real-world work.
Strategic marketing isn't about posting more, it's about communicating right. Every project starts with diagnosis, advances through planning, and is built on consistent execution.
Complete business diagnosis, positioning definition, goals and a structured action plan for the sustainable growth of your company.
We turn strategy into execution, with performance indicators and tracking at every step.
Strategic communication aligned with your value proposition and competitive differentiators, so your business is recognized and remembered.
Editorial calendar, content pillars, personas, and communication direction for each channel, with intention and purpose behind every post.
Strategic integration of AI tools like Claude into your business's marketing workflow, saving time and amplifying results.
Consulting and mentoring sessions to solve specific marketing, positioning or communication challenges for your business.
Every entrepreneur deserves access to quality marketing knowledge, especially when it makes their routine easier. That's why I created two free, practical guides for small service businesses, with prompts for Claude AI.
10 essential elements every service business needs to define before creating any content. With Claude AI prompts for each item.
📋 Access contentThe strategic function of each post type, Authority, Connection, Conversion and Social Proof, with examples and ready-to-use Claude AI prompts.
📋 Access contentA practical marketing guide with 70 basic, hands-on prompts to use in Claude AI, from business diagnosis to complete planning and execution of your marketing. Ideal for service providers who handle everything on their own and want to level up their marketing. Far beyond just prompts, the Marketing Routines with Claude guide brings the consultancy's own applied method, with specific steps and descriptions for putting it into practice.
Persona, SWOT, market, competitors, positioning and business differentiators.
Content calendar, channel strategy, goals and seasonal campaigns.
Captions, Reels, WhatsApp, campaigns, promotions and customer relationships.
Every project begins with deep understanding of the business, the market and the customer. Only then does it move on to strategy, which only matters once it becomes consistent action.
Whether it's a full consulting engagement, an action plan, or a mentoring session, I'm here to help your business grow with method and consistency.